According to School of Life https://www.youtube.com/watch?v=Y-Unq3R--M0 Consumerism started in the early 18th century in the countries of northwestern europe. This enabled society to have excess money to buy luxury goods such as fancy pillows and feathered hats.
But the youtube didn't mention that it also created more business and more jobs and thus more wealth to the cities and provinces. Which means it incentivised the next generation to study better and read more books and thus created technological advancements to society.
Fast forward 200 years from now, the Earth has run out of natural resources - It's just finite resource that will eventually run out, hyper-consumption fueled by conglomerate advertisments have depleted nature. But humans need to evolve so we would invent new tech or face extinction.
Here is what my vision for the future looks like:
Energy in any form will be harvested from the Sun - Today humans are taking natural resources from the earth such as fossil fuels like coal/oil and food (fish and agriculture) from the earth as a source of energy. We will have technical advancements that will give us everything we need from the sun. Humans will basically be so advanced we have will elimitated world hunger and water scarcity.
Hydrogen along with Solar energy for industrial power and vitamin and nutrient rich algae for food. genetically modified to grow fast and cheap. Also we would be proficient at combusting hydrogen and oxygen which will produce steam and water. This idea was inspired by Cody's lab https://www.youtube.com/watch?v=64cEmjtwRgw
Safe and harmless tech to trigger the dopamine in our brain. this already have been done with mice https://www.youtube.com/watch?v=aNXhyPj-RsM and 200 years from now this will be available as a watch or like a toaster. This new dopamine industry in more accessible as a push of a button is actually already here but it is very legalized and morally acceptable just like in the book Brave new world https://www.goodreads.com/book/show/5129.Brave_New_World
Formal education today is part of the production chain of the hyper-consumerist world so in the future, students will focus more on philosophy and the arts. Collectivism will have technology accessible to everyone. Like how DIY videos on youtube, open source projects on github. All scientific advancements on technology is shared and 3d printed. Energy is abundant and materials for hardware is created with plastics from algae. However, electronics will still need silicon (which is abundant) but gold and copper is not still required for those things. so I'm not sure about this yet. So comment below and me know what you think about this?
I've been into this futurism lately and because I've find how silly exhausted we are now chasing paper for something as basic as a need as a shelter. I mean did our ancestors really worked this hard just to have a roof above their heads?
That's all see you next article!
What makes a good idea? Good ideas in business startups usually are products, apps, desktop software, addons or plugins, and SaaS. It is common knowledge that we should only build products that are solutions to existing problems.
For a programmer like me, problems in form of bugs or missing features of software are my main source of income. And I get to formulate Good Ideas transformed into code to solve a problem.
I remember once I was tasked by my manager to create a reporting tool that will project and estimate a specific revenue output from a factory. They just said here is the table from the database and here is the formula and we want charts and graphs and export to .csv option. Careful about floating point and rounding. The popular term today is Business Intelligence report.
The code was written in Visual Basic and it reads a database from MSSQL. It was the most boring tech stack ever to be honest. So I wouldn’t bore you anymore with the details, instead, I want to focus on why they needed a projection report.
My hypothesis is that an individual or a group, who invested a lot of money wanted a tool that will help them decide how the money is going to be spent.
And why did they need the tool? let's go 1 level deep and think about how did one person in their group come to them and proposed “Hey everyone, I have an idea, we need this projection report.” For someone to submit a proposal, there must be a lingering problem that must have been on their mind.
Let's go another level deep then and figure out what is a “lingering problem” what makes people do something about it and eventually spend money to make that problem go away.
But first, what is the essence of a problem? A problem by definition in the Oxford dictionary is:
A matter or situation regarded as unwelcome or harmful and needs to be dealt with and overcome.
Let's divide and study the two clauses.
"A matter or situation regarded as Unwelcome and Harmful"
"and needs to be dealt with and overcome"
Let's begin with the first clause.
Unwelcome and Harmful can be considered something that someone does not accept because they have an expected situation that I would like to call a Pleasurable Experience and this Unwelcome and Harmful prevents that.
So what is a Pleasurable Experience? well we turn to philosophy.
I did not major in philosophy so please pardon my inexperienced take on this.
Epicurus (341 BCE - 270 BCE)
To paraphrase "pleasure is what every living being strives for."
A newborn infant for example will seek pleasure (the warmth of the mother) and cry when hungry. This example falls within the PleasurableBodyExperience but another pleasure is PleasureableMindExperience.
PleasureableMindExperience - is basically a pleasing imaginary mental picture. An example is how we recall past experiences of having a funny moment with friends during high school can give mental pleasure.
- Mastery of a skill or subject matter and imagining being acknowledged by the school
- Imagining having a complete collection of a set of things
So if we can just establish this basic formula on how a Problem is created:
if GoodProduct exists then I can have PleasurableBodyExperience and/or PleasureableMindExperience.
Next, the second clause that needs to be dealt with can also be broken down with levels of a certain degree of urgency.
Urgency can range from:
- Emergency where things are really bad and they need immediate help
- Annoyance that needs to go away but is not really urgent
Now the basic principle for someone would take an immediate response and spend money on a problem then the urgency should be:
- Very Urgent to somewhat urgent
Let's then revisit our formula:
Fast Food = if [Food] exists then I can have [PleasurableBodyExperience] + need it Very Urgent to Somewhat Urgent
Home = if [Shelter] exists then I can have [PleasurableBodyExperience] + need it Very Urgent to Somewhat Urgent
Movies with someone = if [Someone, Dinner, Netflix] exists then I can have [PleasurableBodyExperience] and [PleasurableMindExperience] + need it Very Urgent to Somewhat Urgent
So you may think what you have read is silly but you're still here? Great! what I would like to establish is a solid foundation for our next layer in which the solution is High in Urgency and prevents someone from having a PleasurableMindExperience? because this is probably where a lot of opportunity for creating Good Product Ideas.
In short the secret formula is probably:
Good Product Idea = if [ ___ ] exists then I can have PleasurableMindExperience + Very Urgent to Somewhat Urgent
Let's go back to the story about that projection and estimation tool I made a long time ago and figure out what was on their PleasurableMindExperience.
Their pleasureable mental thoughts are probably be:
But then what if the investment fails, we can assume the negative thoughts as well.
- Fear - they will lose a lot of money and never get it back.
Uncertainly - do we have any chance of getting back our investment?
Anxiety - can we have something to look at while we wait for the next few months to come?
Frustration - I will never be successful.
Negative thoughts will almost become their motivating factor for them to mobilize Very Urgently the Good Idea.
Now, if we could just apply the said formula:
if [ProjectionReport] exists then I can have [PleasurableMindExperience="Become Rich and Powerful"] Very Urgently so I won't lose money
Then if we just think of other business products out there:
if [SelfHelpBooks] exists then I can have [PleasurableMindExperience="Become Rich and Powerful"] + Urgently
if [LogoCreatorApp] exists then I can have [PleasurableMindExperience="Become Rich and Powerful"] + Urgently
if [SEOMarketingBlog] exists then I can have [PleasurableMindExperience="Become Rich and Powerful"] + Urgently
if [BusinessSchool] exists then I can have [PleasurableMindExperience="Become Rich and Powerful"] + Urgently
if [TodoApp] exists then I can have [PleasurableMindExperience="More productive, save time and money"] + Somewhat Urgent
if [Business SaaS] exists then I can have [PleasurableMindExperience="More productive, save time and money"] + Somewhat Urgent
if [TeacherScheduler] exists then I can have [PleasurableMindExperience="More productive, save time and money"] + Somewhat Urgent
Now my next point, these solutions may not even remove the Unwelcome and Harmfuls because PleasurableMindExperience as to being just a state of mind in a form of "Unsuccessful because I'm not still Rich and Powerful" but still sold and marketed as a solution otherwise. Therefore it's is a mere a matter perception that we only perceive these solutions to enable the PleasurableMindExperience.
Therefore to create a Good Idea, create a solution that perceives someone from enabling PleasurableMindExperience. Removing Unwelcome and Harmfuls will calm the emotions like Fear, Uncertainty and Frustration. Much like a form of tin foil hats.
Suggestions for further reading: